Waitrose Tube Advertising Dispelling Myths?

I like this approach. Waitrose has always been seen as a more up-market brand of supermarket and some would say more expensive.

So in a recession when you’re trying to attract people that are saving their pennies, why not just stick your products and prices up on a bill board?

People are looking for value for money and this advertising of their “essential range” demonstrates that they’re not all the expensive after all!