Got interviewed last week by Mr PPC Fabulous David Szetela from ClixMarketing
During the show we discuss:
· The evolution of the Microsoft Advertising Community Team
· The Yahoo! deal?!
· Microsoft adCenter as the one-stop-shop for advertisers
· Search and Display ROI Uplift Research
· Microsoft Advertising Intelligence
· Atlas Search
· adCenter ROI – “2 times to 5 times better than on Google and Yahoo!” says David!
· Microsoft Advertising on Social Media
Check out the interview here: Microsoft Advertising Interview with Mel Carson
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