Online Personas – How The Internet Sees You

Picked up this canny little piece of kit from Steve Clayton.

Aaron Zinman’s philosophy with personas is:

In a world where fortunes are sought through data-mining vast information repositories, the computer is our indispensable but far from infallible assistant.

Personas demonstrates the computer’s uncanny insights and its inadvertent errors, such as the mischaracterizations caused by the inability to separate data from multiple owners of the same name.

It is meant for the viewer to reflect on our current and future world, where digital histories are as important if not more important than oral histories, and computational methods of condensing our digital traces are opaque and socially ignorant.

Luckily “online” is represented accurately and the “sport” bit must be my incessant talking about cricket.

Did I say I had tickets for the day at The Oval where we regained The Ashes from Australia but couldn’t go becaue I was on honeymoon!?

Check it our for yourself at: http://personas.media.mit.edu