On Pitch Display Advertising

I was guest of Accenture at the weekend to witness England’s drubbing by the All Blacks at Twickenham!

Being up in the hospitality area gives you a great perspective on the game and also a great view of what goes on after most of the crowd have gone home.

Soon after the final whistle this chap came out with a high-powered hose and started blasting off the Investec logo that had been painted on the pitch at various angles to show up prominently on TV.

After about 45 minutes he took off, probably for a well earned fag……

……and then returned to finish off the job. I may sound like an advertising nerd but I’m fascinated not just by the what, but also with the how.

This experience cleared up a lot of questions for me! 🙂

I’d be interested to know when they’ll have electronic advertising all around Twickenham. Had an idea to flight ads depending on the crowds mood!

Kleenex would have had seen a spike in sales on Saturday if they’d had a presence believe me!