Microsoft adCenter Hits The Wall……..Street Journal!

Following hot on the heels of Digg, Facebook and Viacom, the “biz dev” boys over in Redmond have been busy doing it again – this time with The WSJ.

The deal means third-party exclusive rights to provide contextual and paid search advertising for its network of sites, including The Wall Street Journal Online, Barrons.com, MarketWatch.com, AllThingsD.com and others.

“This deal is a significant win for Microsoft for two key reasons. First, it makes the extended Microsoft advertising network the premier destination for advertisers interested in reaching financially minded users, as it complements our offering in this vertical through MSN Money and other syndication partners,” said Brian McAndrews, senior vice president, Advertiser and Publisher Solutions at Microsoft.

“Second, this deal is a strong indicator that we’re gaining significant traction with our advertising platform. The Wall Street Journal Digital Network is one of the largest financial services publishers in a very dynamic vertical segment, and we’re delighted to add it to our portfolio.”

What I love is when I see a comment like the below from WebmasterWorld!

Gets me all fired up!

“I always like seeing “positive” Microsoft news. I’ll have to say that MS have been “kicking it up a notch” over these past 90-120 days. TV advertising appears to be stepped up and earnings reports are good. I’m rootin’ for ya MS. We need some balance in our space and between you, Yahoo! and Ask.com, you’re all we have left. 🙂 “