A bit sweary, but adds to the ridiculousness of what must be happening out there in marketing-land to folks who don’t read the right books or blogs!
I’ve started unfollowing and blocking anyone on Twitter who calls themselves a guru – if you can’t wrap your feet around the back of your neck and you don’t have books and films written about you – you aren’t a guru so get a life!
Thanks to Lorna for the tip!
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