“Many people I talk to can’t answer the question – what is the purpose of your website?” – Rufus Evison
“It’s not just what people do on your site but how they feel.” – Jim Sterne
“6% of data from the last ad is being used to calculate ROI. 94% is being thrown away!” – Esco Strong on Engagement Mapping
“When people start buying nappies they also start buying beer. Plus people who have condoms in their basket often pick up a cucumber too!” – Rufus Evison on the more bizzare joys of Tesco ClubCard data 🙂
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We cannot claim responsibility for the nappies and beer suggestion. I was trying to say that the data from the card would allow the supposition to be tested. I was sufficiently jet lagged at the time that I may well have been muddled and been confused in what I was saying.