Direct Action Against Direct Mail

Sue Unerman’s column last week in Media Week: Is direct mail facing redundancy in a digital world? is most timely….

A couple of months back I posted on my Media Week Blog I was having trouble with The Royal Mail posting rubbish through my letter box.

Well now an estate agent in the area has found a cunning way around the “no flyers” policy in my apartment block. Last week I received not one, but two hand written envelopes bulging with offers to sell my flat.

I used to put all direct mail in the post box at the end of the road, but now I’m saving it up to give the manager of this estate agent a less than green Christmas present.

If I’ve asked for it, then fine. If I haven’t, then expect a “dialogue”.