I had no idea what to expect having never been to an event like it, but took my Kodak Zi8 and a microphone in the hope of catching someone to talk to.
Gianlucca Vialli played with our Bing team
Well as it turned out, we had a huge Bing bus right in the middle of Dukes Meadows Golf Course and a host of celebs became easy pickings for “a few words for the sponsors.”
Dougray Scott with a motley crew from Microsoft
In the video I talk to Hugh Grant, James Nesbitt, Tim Henman, Damian Lewis, Tim Lovejoy, Phil Glenister, Mark Nicholas, Rob Brydon and Gianluca Vialli.
Hugh are you?
Nearly all of them were very accommodating and gave us and the fabulous guys at Cherry UK some great material to edit. I say nearly all, because one gave me a bit of a runaround which, if you see me out and about I’d be happy to share, but not here!
Jimmy Nesbitt know how to party!
I needed a hook. Something about Bing to ask them and get a variety of responses.
So I came up with:
“What’s the best decision you’ve ever made?”
Geddit? Bing’s our “Decision Engine”……..anyway we got some great answers, so watch on!
Tim shared he’s not played tennis for 16 months!
James Walsh from Starsailor – he and his tour manager were delightful!
Already talk of us doing it all again next year……….so I’m off to the driving range!
As more and more main stream press start talking about privacy and the issues around it, I’m finding it easier for non-industry friends and family to accept behavioural targeting as a valid way to reach them and keep the services they love and care about FREE!!
Tell people Microsoft, Google and Yahoo! are about to start charging for search, video and email and there’d be a riot…….
Setting off for Cannes via a weekend in Nice with my aunt and uncle which is handy.
It’s been a long week, hammering down the filming schedule which I hope will be as engaging as last year – check out the below interview with Biz Stone from Twitter.
Less than 2 weeks to go now till I head down to the south of France for the Cannes Lions International Advertising Festival.
The organisers have done a great job with the agenda, attracting the likes of Mark Zuckerberg from Facebook, Ridley Scott, Ben Stiller and a host of advertising gods like Sir Martin Sorrell and Rory Sutherland.
Microsoft Advertising will be there in force – we sponsor the event – and I’ll be running around with my esteemed colleagues – Colm Bracken and Kelley Myers – filming, blogging, photographing, tweeting and, hopefully, getting the chance to imbibe some quality rose wine.
This video, from our Microsoft Advertising YouTube Channel, sets the scene nicely, with an interview with Cannes Lions CEO Phil Thomas and a look back to last year when we managed to get an insightful chat with Biz Stone from Twitter and many, many others.
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