Was kindly collared at SES Hong Kong to talk about social media and how we do the B2B community and ROI measurement side of things at Microsoft Advertising.
Nice video from our team on how advertising across multiple screens, and taking the integrated and seamless approach to marketing online will pay dividends for advertisers, agencies and brands.
Edgy video from our team in Europe to promote multiscreen advertising.
Download the multi-screen digital advertising research they’ve conducted to see just how consumers are using different devices throughout the day to access content, and why an integrated marketing campaign is a must in a fast-paced digitally divers world.
Halloween has more of a “cult” following over here in the US where I’ve been for the last 3 weeks. Just jotting this down before we’re on our way back this afternoon to Blighty!
Trick or treating, dressing up and copious amounts of “candy” must have contributed huge amounts of well needed revenue to the teetering US economy this year.
Invited to my sister-in-law’s Halloween party last night, I was amazed at the creativity of our American cousins in what they turned up in.
Winners by far in my eyes were Chrissie, Matt and the adorable Miles. They looked like they’d just walked off the set of an Asterix movie, although I’m not sure what to make of Chrissie’s pose!
[Side note: Chrissie’s brother, Eric Cozens, runs the Mission Mexican Restaurant in West Seattle. Awesome eatery with equally impressive beer and tequila list.]
Below is a video of my other sister-in-law Aubrey and her husband, Chasen, who wowed us all the night before at a party with their glow-in-the-dark stickmen fancy dress.
Just glad I’ve got another 364 days to think of how to out-do them all next year…..
Mari from Foiled Cupcakes is a brilliant speaker. With me she talks about her company’s successes and shares some social media tactics that could well help you!
New from the US, these Windows Phone ads really sum up how my wife feels about me and my device.
Here’s hoping I can start living my life again…..
BTW – I was at the launch of the phone 7 on Monday.
As Ashley Highfield said on stage, it was “high risk” having Stephen Fry show up, but it seems to have done wonders to draw attention to the wider smartphone/tech ecosystem, especially as Stephen’s all about “biodiversity” in the technology space.
If this site has piqued your interest in hiring Mel, either as a speaker for your event or as a consultant for your business, contact him now to start a conversation about how he can help...