Shoe manufacturer KSWISS are using the character Kenny Powers from “Eastbound & Down” in their new campaigns to drive people to the Foot Locker stores.
Below you’ll see how they’re using Microsoft Tag to create a more interactive and engaging experience for their customers!
In true real-time fashion the guys at Socialnomics have created the 3rd instalment of their Social Media Revolution video.
I’ll not call out any of the stats to force you to watch all 4 mins and 19 seconds, but suffice to say the facts and figures are quite astounding especially ones about divorce, trust, marketing, kids, gamers, baby names…..and porn!
Predictions for the next version?
Can’t see the video? Click Here!
Another video from Cannes. Met Peter through Amanda Groty and Poppy at Hill & Knowlton.
Loved their approach to building their brand, and especially the suprise at just how successful they’d been.
Adore the “simple people….” mantra!
Thoughts?
Got to spend 8 minutes with the creative director for Xbox 360 – Kudo Tsunoda – at Cannes Lions 2011 this week.
Quite a force in person – I’d sneaked into watch his session rehearsal – and quite the demoer, Kudo has a presence and articulation quite unlike anyone I’ve ever met.
Check out us talking about Kinect, why it’s sold so well, and listen to the advice he gives to creatives on how to get the most from the Xbox platform.
Video………PLAY!
Just loved getting a few minutes with Jess Greenwood from Contagious Mag at Imagine 2011.
She talks a lot of sense, especially about the move from 360 to 365 marketing thanks to digital and social media.
Other favourite videos in the series:
Ad Vision: Rob Campbell, Wieden and Kennedy on Digital Advertising in China – Cannes Lions 2011
Ad Vision: Kelly Bennett, VP of Interactive Marketing at Warner Bros – Cannes Lions 2011
Ad Vision: Phil Thomas, CEO of Cannes Lions – Cannes Lions 2011
Ad Vision: Allison Arden, VP and Publisher for Advertising Age – Cannes Lions 2011
Ad Vision: Peter DeLuca, VP of Advertising at T-Mobile – Cannes Lions 2011
Ad Vision: Calvin Soh, Chief Creative Officer at Publicis Group Asia – Cannes Lions 2011
Ad Vision: Chuck Porter, Chief Strategist at Crispin Porter and Bogusky – Cannes Lions 2011
Ad Vision: Curt Hecht, CEO of VivaKi Nerve Center – Cannes Lions 2011
Just 5 more days to go until I get on a plane bound to help out our participation at Cannes Lions.
Follow me on Twitter for all the news and views from the Croisette!
Been very busy over the last few months tracking down and speaking to some of the best in the business advertising and digital marketing thought leaders and luminaries.
Above is 6 minutes of awesome conversation with David Sable, CEO of Y&R.
You can see more below.
This is all part of our Ad Vision series of interviews leading up to the Cannes Lions Festival of Creativity in Cannes (lucky for some) next month!
Ad Vision – Lili Cheng, Microsoft Fuse Labs on Social Media – Cannes Lions 2011
Ad Vision – Paul Armstrong, Head of Social Media at Mindshare UK – Cannes Lions 2011
Ad Vision – Linda Sawyer, CEO Deutsch – Cannes Lions 2011
Ad Vision – Jeff Hayzlett, Celebrity CMO – Cannes Lions 2011
You can see more on our Microsoft Advertising YouTube Channel too!
Just finished polishing off all our blog posts and videos from this fabulous event.
For more coverage, check out:
Ron Howard and Brian Grazer Remind Imagine 2011 – It’s All About the Story
Jaron Lanier – Frontiers of Augmented Reality and Human Potential – Imagine 2011
Imagine 2011: Jessica Greenwood on Brand Magic
Imagine 2011: Emerging Markets and the Next Billion Consumers – Advertisers Get Ready!
Delivering on the Digital Promise – Qi Lu at Imagine 2011
Imagine 2011: Jeffrey Cole on Screen Time and Digital Future
Mobile Social Next Big Teen Trend – Mimi Ito at Imagine 2011
Imagine 2011: Think Big! Digital Design: Its Delights and Discontents
Imagine 2011: Ivan Pollard Calculates Media + Technology = Meaningful Experiences
Microsoft CEO Steve Ballmer: Connecting Consumer Experiences, Imagine 2011
I’m in New York right now and met up with Bing colleague Stefan Weitz to discuss in this video the latest and greatest with the search (decision) engine that, with integration with Yahoo!, means we now have 30% market share in the US.
He has some great things to say about the social signal integration Bing is doing, plus some stuff around mobile and local.
Other coverage from SES NYC:
Is the Search Alliance Paying Off for Search Marketers?
Video: Small Business PPC 101 Tips at SES NYC 2011
SES NY: Re-Thinking Success in Social Media
Video: Bing Webmaster Community & SMB SEO with Duane Forrester at SES NYC
SES Kicking off Strong! Search: Where to Next?
Yahoo! and Microsoft Search Alliance State of the Union
Please share…..more soon!
Love these simple tips on how to win a Cannes Lion from Fernando Vega Olmos, JWT’s Worldwide Creative Council Chairman.
1) Have an idea! Can you communicate it in a Tweet? 140 characters seems to be the new elevator pitch. Show it to your creative colleagues. Do they get jealous?
2) Get the message across well in the first 30 seconds. Grab attention and then let it breathe and be enjoyed.
3) Explain the cultural context. Not all judges will be from your neck of the woods.
Keep it simple and entertaining…..oh and say a prayer!
Looking forward to covering the festival again this year.
Will you be there?
Can’t view the video? Click here!
Very cool video showcasing this new ad format that has won one of the IAB Rising Star Awards.
Who said advertising couldn’t be useful, entertaining, engaging and spectacular?
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