Some pretty nifty social media/word-of-mouth research from our US team showing how MSN is an excellent platform for social advertising.
Citing three main reasons around drivers, quality and receptivity, it shows MSN is still as important as ever in the marketing mix for brands to harness its breadth and engagement.
Handy infographic below too!
One promise I made to myself when we moved to Seattle, was to get stuck right into the tech/social/PR scene with aplomb.
I failed miserably at the last Social Media Club event because the bouncer wouldn’t let me in. I had my UK driver’s licence, but not my passport – required by Washington State Law apparently! ;-(
So next on my list is this lunch with my new-found local PR hero **Howie Barokas** who’s assembled a glittering line up of tech experts who’ll be imparting their considerable knowledge in a couple of weeks here in the rainy city.
This year was my 3rd Cannes Lions Festival, and we had a cracking line up and loads to do social media-wise.
On the Tuesday morning I got a call from Ashley saying she was having contractions, so the next day I made the mad dash back to Seattle on 3 planes, only just making each flight.
She was OK, and we’re still waiting for the baby, but I was really proud of the guys on the ground in the south of France who re-grouped and proved I was surplus to requirements.
This is the highlights video which features the best of our participation at this year’s event!
Au revoir!
Shoe manufacturer KSWISS are using the character Kenny Powers from “Eastbound & Down” in their new campaigns to drive people to the Foot Locker stores.
Below you’ll see how they’re using Microsoft Tag to create a more interactive and engaging experience for their customers!
In true real-time fashion the guys at Socialnomics have created the 3rd instalment of their Social Media Revolution video.
I’ll not call out any of the stats to force you to watch all 4 mins and 19 seconds, but suffice to say the facts and figures are quite astounding especially ones about divorce, trust, marketing, kids, gamers, baby names…..and porn!
Predictions for the next version?
Can’t see the video? Click Here!
Another video from Cannes. Met Peter through Amanda Groty and Poppy at Hill & Knowlton.
Loved their approach to building their brand, and especially the suprise at just how successful they’d been.
Adore the “simple people….” mantra!
Thoughts?
Got to spend 8 minutes with the creative director for Xbox 360 – Kudo Tsunoda – at Cannes Lions 2011 this week.
Quite a force in person – I’d sneaked into watch his session rehearsal – and quite the demoer, Kudo has a presence and articulation quite unlike anyone I’ve ever met.
Check out us talking about Kinect, why it’s sold so well, and listen to the advice he gives to creatives on how to get the most from the Xbox platform.
Video………PLAY!
Just loved getting a few minutes with Jess Greenwood from Contagious Mag at Imagine 2011.
She talks a lot of sense, especially about the move from 360 to 365 marketing thanks to digital and social media.
Other favourite videos in the series:
Ad Vision: Rob Campbell, Wieden and Kennedy on Digital Advertising in China – Cannes Lions 2011
Ad Vision: Kelly Bennett, VP of Interactive Marketing at Warner Bros – Cannes Lions 2011
Ad Vision: Phil Thomas, CEO of Cannes Lions – Cannes Lions 2011
Ad Vision: Allison Arden, VP and Publisher for Advertising Age – Cannes Lions 2011
Ad Vision: Peter DeLuca, VP of Advertising at T-Mobile – Cannes Lions 2011
Ad Vision: Calvin Soh, Chief Creative Officer at Publicis Group Asia – Cannes Lions 2011
Ad Vision: Chuck Porter, Chief Strategist at Crispin Porter and Bogusky – Cannes Lions 2011
Ad Vision: Curt Hecht, CEO of VivaKi Nerve Center – Cannes Lions 2011
Just 5 more days to go until I get on a plane bound to help out our participation at Cannes Lions.
Follow me on Twitter for all the news and views from the Croisette!
Another one of my favourite interviews in the Microsoft Ad Vision Series is with Ivan Pollard from Coca Cola.
He used to be group partner at the comms agency Naked.
Fascinating perspective from someone so experienced, all with a dash of humour and self-deprecation…..which we like!
You can read about his presentation at Imagine too.
Can’t see the video? Click Here!
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