Personal Branding Archive

With the announcement of Ashley Seffernick joining Delightful Communications in January to help us expand our personal brand workshops and overall client offering, we’ve been busy adding more personal branding workshops and training in Seattle to our list of events we’ll be attending, speaking at, and facilitating.

Here’s an example outline of what attendees are likely to expect from one of our personal branding workshops or presentations:

Research from Nielsen says just 50% of people believe what a company has to say about its products and services, while 83% will trust the opinion of a friend, peer or family member.

The explosion in use of digital media has given professionals the opportunity to have their wisdom and experience be discoverable, shareable and memorable like never before. It’s a wonder then that so many people have not grasped this opportunity and insist on having their life’s work generate a mostly mediocre impression on the world.

In this session with Personal Branding Expert, Mel Carson, you’ll:

• Get an introduction into personal branding and why it’s so important for your career and the success of your company.
• Learn how to create a personal branding strategy to help your expertise stand out in your industry.
• Understand what you need to do to establish your professional purpose and create a personal branding statement.
• Receive a whole bunch of tips on how to get the most out of LinkedIn and other social platforms and tools.
• Learn how to establish a communication cadence and success measurement framework to keep your personal brand on track.

If you want us to travel to your part of the world to deliver one of these workshops, then please contact us  for more information on The Personal Brand Lab!

Cheers,

Mel

Next week I’ll be in San Francisco giving attendees at Brightedge’s Share16 conference some ideas on how to be discoverable, shareable and memorable through personal branding examples and strategies.

I’ll be speaking on a track entitled: The Digital Marketing Mind: The Psychology of Self Development

On the panel with me are Adam Audette from Merkle and Dave Lloyd from Adobe, and I’m thrilled to hear them speak too, as I’ve had huge respect for their expertise over the years and can’t wait to hear what they have to say on the subject.

So come and hear my session on Personal Branding at #Share16 in San Francisco 26^th Oct and register with discount code 10%2HearMe  >>  http://brtedg.co/2aqA10E

Hope to see you there,

@MelCarson

Tomorrow I’ll be delivering the keynote speech to kick off the Seattle Business Tradeshow.

Here’s what I wrote about this amazing opportunity on the Delightful Blog………………….

We’re thrilled to announce I’ll be delivering the keynote speech at this year’s Seattle Business Tradeshow on Wednesday 8^th June 2016.

We’re big fans of the Seattle Chamber of Commerce and the incredible work they do here in the Puget Sound Area.

To be invited to address the delegates and exhibitors before the tradeshow floor opens is a tremendous honor, and I’m determined to make my talk informative, engaging, entertaining and, above all, actionable!

Here’s the title and what people can expect to take away from my speech:

The Art of Personal Branding: How to Stand Up & Stand Out in Business

Given just 15% of people believe what a brand has to say, while 90% of people will trust the word of a peer, family member or friend, it’s a wonder why more business people are not marketing themselves as well as their companies. The explosion in the use of digital and social media across a myriad of different devices has given professionals an incredible opportunity to stand up and stand out, not just for themselves, but as trusted advocates for their brands as well.

In this session you’ll learn why personal branding should be such an important part of your career plan, how making a better impression through your personal brand can benefit your business, and you’ll get some quick, actionable tips on how to get your wisdom and experience on the right road to being more discoverable, shareable, and memorable.

My talk will start at 2 pm on Wednesday 8^th June at The Washington Convention Center.

Hope to see you there!

Also, check out our new post on the Best Employee Advocacy Platforms >> it’s a cracker!

Cheers,

Mel

I am beyond thrilled to have been invited by industry peer and friend, Rob Garner, to speak at a Workhacker.org event in Dallas on 28th June >> sign up here.

The whole idea of these events is to give people a steer and help them with their career aspirations, so I’m delighted to be giving them a talk on personal branding.

Here’s the blurb:

Discoverable, Shareable and Memorable – How People Need to Define and Amplify their Personal Brands to Compete Effectively in the New World of Work

Research from Nielsen says just 15% of people believe what a company has to say about its products and services, while 90% will trust the opinion of a friend, peer or family member.

The explosion in use of digital media has given professionals the opportunity to have their wisdom and experience be discoverable, shareable and memorable like never before. It’s a wonder then that so many people have not grasped this opportunity and insist on having their life’s work generate a mostly mediocre impression on the world.

In this session with Personal Branding Expert, Mel Carson, you’ll:

• Get an introduction into personal branding and why it’s so important for your career and the success of your company.
• Learn how to create a personal branding strategy to help your expertise standout in your industry.
• Understand what you need to do to establish your professional purpose and create a personal branding statement.
• Receive a whole bunch of tips on how to get the most out of LinkedIn and other social platforms and tools.
• Learn how to establish a communication cadence and success measurement framework to keep your personal brand on track.

Will I see you in Dallas?

Sign up to the event here!

We are delighted to announce my new book(let) has gone live on Amazon:

Introduction to Personal Branding: 10 Steps Toward a New Professional You

With the rise of digital and social media in the past few years, the internet has presented professionals with a magnificent opportunity to build, polish, and own outstanding personal brands. It’s also becoming more and more important for individuals to understand the practices and disciplines of personal branding to present themselves in an approachable, endearing and enduring way both in the digital world and in-person.

Personal branding benefits you and your business by:

• Establishing Credibility & Thought Leadership
• Growing Your Network
• Attracting New Opportunities
• Increasing Sales
• Helping You Reach Your Business Goals

This Introduction to Personal Branding is based on a blog post series from last year. It is a one-stop-shop introduction to personal branding outlining the key concepts and strategies with actionable tactics you can employ immediately in order to start becoming more discoverable, shareable, and memorable within your industry.

The book is designed to be short and clean to read (under an hour,) and with the new edits you will get a systematic and well-designed step-by-step crash course in personal branding fundamentals.

Here’s a sneak peek of the highlight chapters:

• Establish Your Professional Purpose
• Embrace and Expound Your Experience
• Analyze Your Competitors as You Build Your Personal Brand
• Get a New Headshot – Your New Image Starts with an Image
• How to Craft Your Personal Branding Statement
• Make Your Personal Brand Discoverable
• How to Re-engineer Your Digital Presence
• Take 5 and Practice Writing
• How to Learn to Listen and Practice Empathy
• Social By Design: Make Your Personal Brand Stand Out. Always.

Who is this book for?

• CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.
• Individual Contributors & Academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.
• HR & Training Managers who want to understand personal branding to help train employees on social media branding and social selling.
• PR Agencies & Exec Comms Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.

So please download it from Amazon today:

Introduction to Personal Branding: 10 Steps Toward a New Professional You – US Version

 Introduction to Personal Branding: 10 Steps Toward a New Professional You – UK Version

I hope you enjoy reading the book and can’t wait to hear what you think!

Cheers, Mel

Well I’m just thrilled to be asked back to San Francisco for a second time to speak at the BrightEdge Share15 conference from 21st to 23rd September 2015.

Last time my talk was all about how to use link data from Majestic.com for digital marketing beyond SEO > like digital PR and content marketing strategy.

This year I’ve been asked to give a little wisdom on influencer marketing strategy and how we at Delightful Communications work with companies on influencer marketing initiatives AND help their executives become influencers in their own right through their personal brands.

The agenda looks amazing and I’m thoroughly looking forward to seeing friends old and new, learning a ton of fantastic things from my peers and being entertained to the max by the awesome crew at BrightEdge.

If you’re interested in coming to the conference you can get a discounted ticket by registering here http://brtedg.co/1R6sJO6 and using the code AttendShare15

Looking forward to see you there!

On 30th of July 2015 you’ll find me at Surf Cabana speaking at Tribe of Zero’s Power of Branding event here in Seattle.

I’ll be speaking on Personal Branding Strategy and how to stand up and stand out in your niche.

Looks like a great line up of speakers and at just over $100 a ticket I think it’s a bargain.

Register here: http://tribeofzero.com/events/thepowerofbranding

And get $30 off the price of a ticket using my exclusive code: MEL307

Hope to see you there at the end of the month!

Online conferences seem to be all the rage right now and I’ve been asked to present a 15 minute talk on Personal Branding for the Outreach Marketing Virtual Summit which will air all day on Tuesday 28th April 2015.

Given I just have 15 minutes, we titled the talk a Personal Branding Crash Course with the blurb: 

This session will cover: What is personal branding? How can having a compelling personal brand help you and your company? What strategies and tactics do you need to understand in order to leave a lasting impression about you and your business? 

You  should check out the extensive list of other presentations to as there are loads that you might be interested in!

The event has been organized by the very chirpy and delightful Kristen Matthews from blogger/influencer outreach software company Group High.

I’ve not been familiar with their product, so they’ve done a good job using an event like this to raise awareness of their toolset  with influencers in their target market and I will be checking it out soon.

In other news  >>  we’ve launched a brand spanking new newsletter that will bring regular updates on digital marketing, PR and personal branding right to your inbox, so hope you sign up soon to The Delightful Times!

I’m delighted to have been featured in this Fast Company article:

What It’s Like to Get a Personal Brand Makeover by Personal Brand Consultants

The reporter, Chris Gayomali, contacted me and asked for some tips on improving his digital footprint on his quest to be seen more seriously as a business journalist.

Take a peek and see what he had to say about the whole experience!

I spent some time chatting with with Andy Beal when we both spoke at Digital East in DC a few weeks ago.

Andy is CEO and Founder of Trackur and I’ve known him for many years on the digital marketing and search conference circuit.

In this Delightful Conversation we talk about how Andy got into online reputation management and dig deeper into how CEOs and their PR handlers should be approaching personal branding in a digital age rife with social media and real-time feedback.

Take a look and let us know what you think.

I’ve also posted this video on the Delightful Blog where you read more insight into online reputation management and personal branding for businesses and executives.

Thanks for watching!