Microsoft Archive

Advertising Week 2010 Video & Links

Really proud of the team this year!

Awesome job on the ground and Cherry, our video crew were amazing!

Here are some links to all the great content we created!

Navigating the Future of Digital Marketing Video–Advertising Week 2010

Stephen Kim on Digital Creativity at Advertising Week 2010

Blake Mycoskie from TOMS Shoes interviewed at Ad Week 2010

Video: Interview – Charles Johnson on Microsoft Mobile Advertising & Windows Phone 7

Doing Deals with Devil: AOL’s Content Play at AdWeek 2010

Kinectimals Demo for Xbox 360 at Advertising Week

AdWeek 2010: Defining Value and Driving Conversations on the Facebook Frontier

Navigating the Future of Digital Marketing at Advertising Week 2010

The Power of Positive Impact: 10 Billion Impressions, 0 Media Budget – AdWeek 2010

Doug Sweeney, Levi’s VP of Brand Marketing: Revitalizing Levi’s Brand and Rebuilding America – AdWeek 2010

Consumer Adoption of New Technologies and What it Means for Marketers – Advertising Week

Video: Interview with Carolyn Everson at Advertising Week 2010

Video: Interview with Rik Van Der Kooi at Ad Week 2010

Video: Kinect for Xbox 360 Demo at Advertising Week 2010

AdWeek 2010: Attracting Generation Luxur-Y

Have You Checked in Yet? OMMA Panel on the Future Fortunes of Mobile Location-Based Services at Ad Week

D. Costolo, Twitter COO: Brands, Monetization and Why Twitter Isn’t Competing with Facebook – AdWeek 2010

Sheryl Sandberg, Facebook COO: The Web is Being Rebuilt and Marketing is Part of the Solution

Video: Talking Kinect and Me TV with Mark Kroese at AdWeek 2010

David Moore, IAB MIXX 2010 at AdWeek: Online Has Arrived and It Is Unstoppable

Designing an Agency for the Digital Age – Part 2 at Advertising Week 2010

Video Highlights from Day 1 at Advertising Week

Carat Research: It’s A New (Digital) World for Shoppers – AdWeek 2010

Designing an Agency for the Digital Age – Part 1 at Advertising Week 2010

Video Interview with Darren Huston at Advertising Week 2010

Brand-building Jedis: Influence Beyond the Q Score at AdWeek 2010

Digital Affluencers: When to Wrestle With the Pig at AdWeek 2010

Our Advertising Week 2010 Kick Off Video

TV for Me at IAB MIXX 2010 at AdWeek NYC 2010

Seth Godin Opens IAB MIXX 2010 at AdWeek in NYC

Beyond the Banner at Ad Week 2010 with Microsoft Advertising

Windows Phone 7 Features Video

From the Windows Phone team:

“Go ahead and stare the user interface of the Windows Phone 7 deserves it. That’s the reaction we got at Mobile World Conference in Barcelona when we revealed this new holistic design system that brings together form and function based on key principles — informing every aspect of the phone. See what everyone is talking about by checking out this video.”

I’ve seen one.

I’ve even touched it.

I’m getting one.

Will you?

Blog Round Up for August – Lots of Juicy Content

Video: Online Advertising in Asia – China, Hong Kong, Singapore & Japan

Beautiful video from our Microsoft Advertising team in Asia showcasing all the creative digital goodness they’ve been spreading around the net over the last few months.

I’m off down there soon to learn more about the teams and the region, so more on that soon.

Just written a post with all their online collateral on: Microsoft Advertising Asia Digital Showcase Video and Online Marketing Resources

The video is also on our Microsoft Advertising YouTube Channel

Let me know what you think!

Microsoft Adaptive Computer Keyboard Prototype

Pretty awesome demo of a new ideas on how we input data via a keyboard.

The idea is to try and find new and dynamic ways of interacting with computers using touch.

The team is investigating whether this kind of work can help increase productivity.

If you’re short on time, forward to 5.20 for an amazing intuitive use of Outlook and Communicator which minimises interruption of your workflow.

Check out their blog post: How will input devices evolve to help information workers?

Not bad eh?

Digital Advertising Case Studies

image

Just posted on the Microsoft Advertising Blog about our digital advertising case studies which are all up on our ad site in Silverlight glory.

Includes insight from campaigns we’ve run for Pepsi, Sony, Sprint, Coca-Cola, Bing, Cadbury, P&G, Toyota, Kia, Nivea and loads more.

Pretty cool that you can pick and choose via different criteria.

The team say it’s set to grow as we get more and more advertisers to partner with us on talking about their campaigns in detail.

Let's Talk

If this site has piqued your interest in hiring Mel, either as a speaker for your event or as a consultant for your business, contact him now to start a conversation about how he can help...

Get in touch with Mel