Microsoft Archive

Cost Per Monk Story From A4UExpo 2008

Joost has written a good sum up of a4uexpo and Dave has written about last nights dinner so I’ll write up my thoughts on my Media Week blog tomorrow.

In the meantime thanks for all the great feedback about Dixon, mine and Tor Crockatt’s presentation.

I was asked about the the opening of my talk so do read the Cost Per Monk story and feel free to mention it whenever appropriate!

It was great to meet even more SEO’s and internet marketers including Al Carlton, Patrick Altoft, Marcus Tandler, Todd Crawford who shared some great stories and tips over some great Thai food.

Big hand to Matthew Wood for a great show. Gawd knows how he felt this morning!

If you ever wondered what it’s like up there on a panel – see below!

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That’s  Anthony Shapley in the front row holding the orange show program. He’s not just a talented SEO but an awesome photographer!

And it’s his 21st birthday tomorrow!

9 Easy Steps To Email Heaven

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Guy K’s tweeting last night of Michael Dolan’s post on attacking the email monster reminded me that I’d promised Chris Winfield some insight into how I irritate my colleagues with a seemingly simple method that never fails! 🙂

In my job I get a load of the bloomin’ things!

I’m less of a control freak than I used to be, but I do like to know what’s going on in the world and what’s going on in the company and with the competition.

People look to me and the adCenter Community team for all the online insight as soon as anything good (or bad) happens, so I have a plethora of alerts and newsletters set up so I’m as plugged in as I possibly can be.

Sometimes though it can all be a little overwhelming but I have a system which gets right up some folks noses when they peer over my shoulder and cry:

 

“How come you’ve only got 15 emails when I’ve got 1500?!”

 

Here’s how in 9 sure-fire bullets: 

1 – My Outlook Inbox is my work dashboard, my “To Do” list – to reply, to write, to read, to listen to, to think about…….if it ain’t in there it ain’t getting done!

2 – I never finish the day more than 30 emails in my inbox – if that means deleting a couple of newsletters after a quick scan then OK. No one ever died from not knowing something digital!

3 – Once actioned, I file most emails in folders if I need a copy for future reference. Otherwise I delete them.

4 – If someone emails asking me for or to do something, sometimes I have to email back asking for more information. If I do then their email gets deleted and I forget about it. If they need something that bad they’ll reply with clarifiaction. I’m not going to remind them they asked me for something.

5 – If there’s a back log, I’ll scroll down to the oldest email and spend 30 mins working my way back up deciding whether I need to know the information or jotting off a shorter reply than I would normally have done.

6 – I don’t filter emails into folders to read later – If they’re out of sight they’re out of mind!

7 – If I’m late replying to a time-sensitive email, I’ll manage expectations by responding quickly with when they can expect the information. That puts the pressure on me to work smarter and get to their request!

8 – If, on the rare occasion, I have to leave with a glut of mail clogging my professional arteries, I don’t stress about it as I’m probably going to do something more interesting any way!

9 – I always apply the “Circle of Influence & Concern” to everything I do – more of that in another post! 🙂

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The Power of Search – Got A Quote?

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This morning I was asked for a quote about “The Power of Search.”

Someone wanted some grandiose verbatim to illustrate the huge impact search engine marketing has has on marketing and the advertising industry.

I couldn’t think of anyone in particular so I came up with this:

“No other marketing channel but Search has ever provided such accessibility to consumers during the consideration phase or at the point of purchase.

No other marketing channel but Search has ever provided the accountability that budget owners have been crying out for.

In short – Search is what Marketing has been looking for!”

Anyone got any better ideas?

Photo of the Microsoft Dublin Office

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Earlier this week I talked about lots of Microsoft Jobs being up for grabs!

I’m in Dublin right now and have just met with the adCenter Analytics folks in their office pictured above.

The offices are impressive and it’s not a bad part of town. Easy access from the centre of Dublin and there’s loads of new offices and facilities being built in the surrounding areas.

If you’re a software developer and want to work for the best I’d give it a whirl!

What have you got to lose?

adCenter Learning Center – Check It Out!

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My colleague and friend Kelley Myers has been hard at work drawing up plans and managing a huge project in order to bring you the adCenter Learning Center

The website is designed to help you access all manner of information about adCenter and will include videos and podcasts. 

In a post on the adCenter Blog she says:

“Bottom line: I want to make it easy for you to advertise with Microsoft. I’m ready for your feedback, comments, and suggestions.” 

It probably sounds odd but our team thrives on feedback – no matter how negative. That’s why our team got set up. One of our commitments is to harness the power of social media, blogs and forums to collate all the feedback from advertisers and use that data to help our product teams prioritise new adCenter features and improvements.

So check out the new site and let Kelley know what you think in the adCenter Forum – it’s your chance to help us make a difference! 🙂

Photos From ad:tech London 2008

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This was the queue in front of me to get in at 10.30am!

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This was the queue behind me!

 

Luckily I was speaking in 30 mins so I called Karen, our marketing manager, who smuggled me in under a blanket…..which was nice!

It was a bit of daft organization though with so many people trying to get in out of the rain! Hope they fix that for next year…

 

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Me speaking at the show about adExcellence! Are those Andrew’s teeth behind me?

 

ad:tech did have a different feel about it this year.

Maybe it was our stand, which I thought was awesome, and the fact that it was a real coming together of the folks from search, display, mobile, Atlas and drive PM under the big happy family brand we now call Microsoft Advertising!

Having been in the online advertising game for 8 years it was great to meet up and natter with so many old faces and friends.

I promise to set up and Looksmart and 24/7 Search reunion soon!

See You At ad:tech London

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I’ll be in Earls Court for the next couple of days at ad:tech London so drop by Stand 293 where Microsoft Live Search and adCenter will be giving some demos and other stuff.

Catch me speaking on adExcellence.com and adCenter at 12.30pm on both days in the free seminars as well!

Microsoft Software Developer Jobs In Dublin

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Microsoft Europe is hiring!

 

“Microsoft’s Global Product Development team are hiring top-notch developers, testers, and program managers to work for Microsoft in Dublin, Ireland, and across Europe.”

Check out: http://www.joinmicrosofteurope.com

There are jobs for developers on our experimentation platform, mobile and adCenter.

Contact me via this blog or email eurojobs@microsoft.com and mention you heard about the jobs from me 🙂

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