Digital Marketing Archive

I am beyond thrilled to have been invited by industry peer and friend, Rob Garner, to speak at a Workhacker.org event in Dallas on 28th June >> sign up here.

The whole idea of these events is to give people a steer and help them with their career aspirations, so I’m delighted to be giving them a talk on personal branding.

Here’s the blurb:

Discoverable, Shareable and Memorable – How People Need to Define and Amplify their Personal Brands to Compete Effectively in the New World of Work

Research from Nielsen says just 15% of people believe what a company has to say about its products and services, while 90% will trust the opinion of a friend, peer or family member.

The explosion in use of digital media has given professionals the opportunity to have their wisdom and experience be discoverable, shareable and memorable like never before. It’s a wonder then that so many people have not grasped this opportunity and insist on having their life’s work generate a mostly mediocre impression on the world.

In this session with Personal Branding Expert, Mel Carson, you’ll:

• Get an introduction into personal branding and why it’s so important for your career and the success of your company.
• Learn how to create a personal branding strategy to help your expertise standout in your industry.
• Understand what you need to do to establish your professional purpose and create a personal branding statement.
• Receive a whole bunch of tips on how to get the most out of LinkedIn and other social platforms and tools.
• Learn how to establish a communication cadence and success measurement framework to keep your personal brand on track.

Will I see you in Dallas?

Sign up to the event here!

I obviously couldn’t get enough of Utah last time around, so I’m going back with the fabulous Melanie Reed from Bing Ads to speak at the next SLC SEM event next Wednesday 18th February.

I’ll be representing Majestic.com and talking about the latest and greatest the platform has to offer, and Melanie will be speaking about how to maximize your investment on Bing Ads.

So if you’re local to Salt Lake City and want to get the low down from two SEO and PPC powerhouses you can register here!

Thanks to the awesome SLCSEM crew for having us.

Looking forward to seeing you there!

We had a great time at Digital East last week and were able to make new friends and catch up with old ones too.

OK, so he’s not old, but we’ve been following Michael King – @iPullRank – for a number of years now and grabbed him before he boarded a plane to San Diego to speak at Distilled’s #SearchLove conference to talk about Majestic, how he uses it for SEO and relationship building, and discuss the situation with link building now in 2014 given Google and Bing have been clamping down on dodgy practices.

In this interview, Michael guides us through some link building tips using Majestic, what he recommends marketers focus on when starting their link building efforts and how anyone new to SEO should think about how links fit into their overall marketing strategy.

Enjoy!