Search Engine Marketing Archive

This morning I was asked for a quote about “The Power of Search.”

Someone wanted some grandiose verbatim to illustrate the huge impact search engine marketing has has on marketing and the advertising industry.

I couldn’t think of anyone in particular so I came up with this:

“No other marketing channel but Search has ever provided such accessibility to consumers during the consideration phase or at the point of purchase.

No other marketing channel but Search has ever provided the accountability that budget owners have been crying out for.

In short – Search is what Marketing has been looking for!”

Anyone got any better ideas?

My colleague and friend Kelley Myers has been hard at work drawing up plans and managing a huge project in order to bring you the adCenter Learning Center. 

The website is designed to help you access all manner of information about adCenter and will include videos and podcasts. 

In a post on the adCenter Blog she says:

“Bottom line: I want to make it easy for you to advertise with Microsoft. I’m ready for your feedback, comments, and suggestions.” 

It probably sounds odd but our team thrives on feedback – no matter how negative. That’s why our team got set up. One of our commitments is to harness the power of social media, blogs and forums to collate all the feedback from advertisers and use that data to help our product teams prioritise new adCenter features and improvements.

So check out the new site and let Kelley know what you think in the adCenter Forum – it’s your chance to help us make a difference! 🙂

I’ll be in Earls Court for the next couple of days at ad:tech London so drop by Stand 293 where Microsoft Live Search and adCenter will be giving some demos and other stuff.

Catch me speaking on adExcellence.com and adCenter at 12.30pm on both days in the free seminars as well!

Apparently the co-founder of Google Sergey Brin has launched a personal blog:

http://too.blogspot.com

Excellent if it is him as it’ll be very interesting to get some insight into the guy.

In his first entry he says: “”While Google is a play on googol, too is a play on the much smaller number – two. It also means “in addition”, as this blog reflects my life outside of work.“

Anticipating a huge reception by way of comments he’s introduced the caveat:

“While I would like to receive and post many insightful comments, realistically I am unlikely to be able to read through all of them and may accept very few or none at all. Thank you for your understanding.”

Talking about Parkinson’s disease in the 2nd entry, I did find the blue on black design a little heavy going on the senses……..but it may have been the claret so will revisit in the morning!

I’ll be speaking with the fabulous Tor Crockatt at this year’s event on 15th October so if you want a chance of winning a free pass worth £299 check out Kieron Donoghue’s blog and leave a comment!

Nice to see some folks are looking forward to seeing us impart some wisdom!

Fun stuff from http://webmaster.live.com

Here’s a great video interview by WebProNews with Nathan Buggia from Live Search’s Webmaster Tools.

Nathan, Jeremiah and the lads presented at SES San Jose on the latest release of their suite of gizmos to help webmasters figure out what is and what is not getting indexed by Live Search.

The session was a bit sparsley populated with delegates. 🙁

Ironic seeing as how many people tell us they want us to get better and be a driving force in search! 🙂

So if you missed it you can check out the presentation on the Live Webmaster Blog.

Well that’s what Dan Sabbagh, the Media Analyst for the Times Business Section said yesterday!

In his article, largely about digital TV advertising he claims “it should be remembered that Internet advertising is, like all fads, over- rated!”

In more than eight years I’ve never heard it called a fad and certainly not over-rated.

In fact, those that try it for the first time can’t believe they’ve been wasting so much cash on traditional forms of media.

Going on to criticise Google is just silly and negative.

According to the IAB, Internet Advertising was responsible for 15% of the £18.4 billion advertising spend in the UK last year – 38% up on 2006. Of that 57% was on search ads – well over £1 billion!

You can’t ignore growth like that Dan!

A bit difficult to grasp if not properly informed maybe, but it’s no fad and if anything, far too under-rated!

Happy Birthday adCenter!

Just wrote a piece on the adCenter Blog about the adCenter Community Team updating Twitter followers about news, tips, tricks and online marketing best practices that we publish on the Advertiser Blog, API Blog and Web Analytics Blog 

Follow adCenter at: http://twitter.com/adcenterblog

Follow me at: http://twitter.com/melcarson