Advertising Archive

Spotted in my local supermarket.

Can you tell what they’ve done there?

Love these simple tips on how to win a Cannes Lion from Fernando Vega Olmos, JWT’s Worldwide Creative Council Chairman.

1) Have an idea! Can you communicate it in a Tweet? 140 characters seems to be the new elevator pitch. Show it to your creative colleagues. Do they get jealous?

2) Get the message across well in the first 30 seconds. Grab attention and then let it breathe and be enjoyed.

3) Explain the cultural context. Not all judges will be from your neck of the woods.

Keep it simple and entertaining…..oh and say a prayer!

Looking forward to covering the festival again this year.

Will you be there?

Can’t view the video? Click here!

Very cool video showcasing this new ad format that has won one of the IAB Rising Star Awards.

Who said advertising couldn’t be useful, entertaining, engaging and spectacular?

Fingers were rubbed raw last week at SES London demoing my HTC Mozart 7.

Consensus?

“Very cool! Love the seamless integration. Is Microsoft Office really free on it though?”

Oh yes……..and so much more!

If you can’t view the video Click Here!

Had the honour of interviewing Jeffrey Hayzlett yesterday at SES London.

Here, the ex-CMO of Kodak, talks about storytelling in marketing, the “4 Es” of social media and how no-one ever died because an advertising campaign went wrong!

If you can’t see the video click here.

Our friends over at Microsoft Tag have helped Sports Illustrated take the plunge into mobile marketing-land with their revealing Swimsuit Edition.

When readers scan the tag they can:

· Vote for their favourite of the eight models competing for the chance to be a SI Swimsuit rookie in the 2012 issue. They can view photos and video of each model.

· Watch behind-the-scenes video of all 17 models in the 2011 issue.

· Share videos via Facebook, Twitter or e-mail.

· See their favourite 2011 models in “Model vs. Model,” featuring swimsuit models matched with a Nissan car.

· Download Sports Illustrated’s new Swimsuit Mobile App.

Great stuff from a team who’ve been covering a lot of ground recently like the new USA Today execution and 3M.

To time-pressed to read?

Spend 90 seconds watching the below video to see what Tag has to offer.

Saw this huge outdoor ad at London Bridge station at the weekend.

All part of Microsoft UK’s push to get businesses enthused about the future of productivity and raise awareness of our cloud computing solutions.

If you haven’t see Office Web Apps, take a peek at the video below and more demos from Windows Videos.

Well! If we’d known what we know today on Wednesday, I’m sure there’d have been a much different conversation between me and Ash Choudhury from Nokia as we waited for the social media for big brands panel to start.

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Got a bit distracted last night by this projector ad on the side of a building in Hammersmith. Apparently they were showing up on buildings near our offices in Victoria too.

I like this approach.

You don’t expect it to be there, it’s dynamic, it captivates and engages, and has something for everyone – a girl in the office was most enamoured with the guy model that appears shortly after this lady.

This came 3rd in Slideshare’s competition for the world’s best presentations.

Wonderfully visual, full of current stats and helpfully frank and to the point, you could do worse than pass this around your business…..

……along with our Social Media White Paper (PDF) of course!