Advertising Archive

Not Going to SMX West to See Steve Ballmer

I’ve never actually been to an SMX in the US, just London & Stockholm, but this one looks like a cracker as Danny Sullivan finally gets to meet & quiz Steve Ballmer.

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Last summer, I got to meet and interview Steve – CEO of Microsoft in case you didn’t know – for a whole 81 seconds.

Why so short? Well it was for an internal video, I only had to ask a couple of questions, and he’s a jolly busy man.

A great character and incredibly close to the detail of what we do in search and the advertising business, I know that an hour with Danny will be one of THE search chats of 2010.

Check out my interview with Danny on what to look out for at SMX West 2010

Have fun if you’re going!

Games Advertising – ESPN & Premiership Football

Wrote a post on in-game advertising earlier on the work blog, but thought it’d be cool to share here too.

I’m not a huge soccer fan, but this execution of advertising is, as my brother-in-law Chasen would say, “pretty righteous!”

Essentially the technology targets particular ESPN coverage information to what ever teams are playing in the game.

So if you’ve chosen Portsmouth as your team, the ads that come up will be promoting the next match they’re playing that’s going to be on ESPN.

Simple but effective!

Compare Microsoft, Google, Apple & Yahoo!

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From an article on the New York Times – “Microsoft really competes with everyone. It is on the desktop, in the cloud, on mobile devices, in your living room, answering search queries and navigating you to your favorite restaurant.”

Lots of debate in the comments section of the post too!

SES London & New York 2010 – Hear Me Speak!

Search Engine Strategies

The lovely Jackie Ortez, who helps organise the Search Engine Strategies conferences around the world, has sent me this tiny button to stick on my site.

I will indeed be speaking/moderating a couple of panels – mainly social media – both here in London in February, and in NYC in March.

Bing & Microsoft Advertising will be out in force at both events as well, and I’ll be on Twitter, our Facebook Page  and blogging on the adCenter Blog to bring you all the news and views.

Nice to see the latest comScore 2009 Search Growth numbers look very good, not just for adCenter and Bing, but for the industry as a whole!

Hope to see you all on either side of the pond!

CES 2010 & Digital Hollywood – Gambling on Mobile & Social Media

Dummy

All manner of gadgets and gizmos here at CES in Vegas. Specialling liked getting my hands on the HTC Touch Pro 2 which will be delivered to me in the UK shortly.

Windows Mobile 6.5 looks a great improvement on 6.1 although no one was saying what 7 might bring!

I’m about to rush out the door to catch the last few sessions, so am cheekily linking to a couple of posts I’ve done on the discussions around social media and mobile and one my colleague Ginny has written about gaming.

Social Media Discussed at CES 2010 Digital Hollywood

Getting Connected at CES 2010 & Digital Hollywood – Day 2

Game Power – New Year’s Predictions from Digital Hollywood at CES 2010

Steve Ballmer at CES 2010 plus Digital Hollywood

Check out our Facebook Page and some photos too!

 

HTC Touch pro 2

Booth

CES 2010 in Vegas Baby!

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Just got time to post this while in Vegas for the Consumer Electronics Show – wrote a post last night on Steve Ballmer’s CES 2010 Keynote

Check out the Facebook Page for a load of photos!

Will post back soon!

 

BTW the guy in the photo is Ryan Asadorian who not only got inducted to Microsoft with me but is also the Seahawks mascot Blitz!

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