Internet Marketing Archive

Flying to Israel tonight to speak at the Rosh Pina Festival:

“Held in the picturesque Galilee in the northern part of Israel, Rosh Pina Festival, convening this year for the 9th consecutive year, is the most important annual media conference in Israel. In addition to the traditional renowned TV festival, this year the festival is going global and digital by launching an independent digital track.”

I’ll be speaking about digital marketing trends in Europe and showing a few fabulous demos.

Never been to Israel so am really looking forward to it, especially as I’m staying here: http://www.mizpe-hayamim.com – just in case you want to get hold of me! 🙂

Back on Saturday and then off to PubCon on Sunday!

See you there?

This morning I was asked for a quote about “The Power of Search.”

Someone wanted some grandiose verbatim to illustrate the huge impact search engine marketing has has on marketing and the advertising industry.

I couldn’t think of anyone in particular so I came up with this:

“No other marketing channel but Search has ever provided such accessibility to consumers during the consideration phase or at the point of purchase.

No other marketing channel but Search has ever provided the accountability that budget owners have been crying out for.

In short – Search is what Marketing has been looking for!”

Anyone got any better ideas?

Earlier this week I talked about lots of Microsoft Jobs being up for grabs!

I’m in Dublin right now and have just met with the adCenter Analytics folks in their office pictured above.

The offices are impressive and it’s not a bad part of town. Easy access from the centre of Dublin and there’s loads of new offices and facilities being built in the surrounding areas.

If you’re a software developer and want to work for the best I’d give it a whirl!

What have you got to lose?

My colleague and friend Kelley Myers has been hard at work drawing up plans and managing a huge project in order to bring you the adCenter Learning Center. 

The website is designed to help you access all manner of information about adCenter and will include videos and podcasts. 

In a post on the adCenter Blog she says:

“Bottom line: I want to make it easy for you to advertise with Microsoft. I’m ready for your feedback, comments, and suggestions.” 

It probably sounds odd but our team thrives on feedback – no matter how negative. That’s why our team got set up. One of our commitments is to harness the power of social media, blogs and forums to collate all the feedback from advertisers and use that data to help our product teams prioritise new adCenter features and improvements.

So check out the new site and let Kelley know what you think in the adCenter Forum – it’s your chance to help us make a difference! 🙂

Apparently the co-founder of Google Sergey Brin has launched a personal blog:

http://too.blogspot.com

Excellent if it is him as it’ll be very interesting to get some insight into the guy.

In his first entry he says: “”While Google is a play on googol, too is a play on the much smaller number – two. It also means “in addition”, as this blog reflects my life outside of work.“

Anticipating a huge reception by way of comments he’s introduced the caveat:

“While I would like to receive and post many insightful comments, realistically I am unlikely to be able to read through all of them and may accept very few or none at all. Thank you for your understanding.”

Talking about Parkinson’s disease in the 2nd entry, I did find the blue on black design a little heavy going on the senses……..but it may have been the claret so will revisit in the morning!

I’ll be speaking with the fabulous Tor Crockatt at this year’s event on 15th October so if you want a chance of winning a free pass worth £299 check out Kieron Donoghue’s blog and leave a comment!

Nice to see some folks are looking forward to seeing us impart some wisdom!

According to the BBC, you’re more likely to suffer more at the fingertips of spammers if your email address begins with S, A or M with the 5th most violated letter being P!

Now, do you think Dr Richard Clayton from Cambridge University is taking the M, I, C, K, E, Y?

Just been sent this site by my brother: http://producten.hema.nl/

Don’t click on anything once the page has loaded – just wait……..