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This post first appeared on the Pioneers of Digital Blog: Denzyl Feigelson – Apple iTunes Visionary & Artists Without a Label Founder

Number 4 in our series is Denzyl Feigelson, the iTunes Store music visionary who came up with the 99c download and devised a way for Artists Without A Label to drive their own careers .

In earlier careers, he helped African artists working with singer-songwriter Paul Simon to break the US and became the first online florist to make a fortune with endorsements from Quincy Jones and Oprah Winfrey. For Feigelson, his radical ideas for the music industry preceded technologies that allowed them to happen.

The story of how they came about owed much to timing, persistence and an amazing life journey.

Our chapter profiling Feigelson traces his rise from music graduate and producer working in South Africa during volatile times, through to quitting the music industry, buying a farm in Hawaii and, several eureka moments later, paving the way for acts such as the Klaxons and Arctic Monkeys to find their audiences online. 

Pioneers of Digital launches in October – pre-order your copy now by visiting Buy Pioneers of Digital Book and check back soon the next ‘reveal’.

Thanks,

Mel & Paul

P.S. Please help us generate awareness of the book by sharing this post using the buttons below!

This feature on Danny Sullivan was cross-posted from the Pioneers Of Digital Blog

The third in our series of posts revealing our Pioneers of Digital is Danny Sullivan from Search Engine Land.

A trail-blazer in the very important but often misunderstood (and underutilized) area of digital – Search Engine Marketing – Danny fell into journalism and SEO (Search Engine Optimization) through a burning passion to “understand things” by taking those things apart and reassembling them, helping anyone keen to learn from him understand the essence of whatever “it” was in a much more accessible way.

The chapter charts from 1996 the inception and success of his former brainchild Search Engine Watch, how he launched some of the best attended digital conferences in the world, what happened when he invited a representative from Yahoo! to attend the first one in 1999, what he does with his Lego, and his mantra for success in a fast-paced industry like online advertising and internet marketing.

The book launches soon, so pre-order your copy now by visiting this page: Buy Pioneers of Digital Book and check back soon for number four out of our twenty digital pioneers.

Thanks,

Mel & Paul

This article on Jess Greenwood has been x-posted from the Pioneers of Digital blog.

Last week we revealed Avinash Kaushik from Google as one of our Pioneers of Digital.

Today, we’re pleased to say Jess Greenwood, formerly from Contagious Magazine and now at R/GA, also agreed to be interviewed about her fantastic work at the London-based magazine and the growth of the publication and off-shoot divisions as “must go to” sources of industry creative inspiration and trends.

During a career that has had many twists and turns, Greenwood first became aware of the power of digital through a BBC comedy and the online community that grew up around it.

In her chapter, we’ll tell you what that show was, give you her sound advice for measuring the effectiveness of advertising online, and let you have some strong pointers as to what personal traits are needed to get into and survive in the industry.

To order the book visit this page Buy Pioneers of Digital Book and check back soon for insight into our next Pioneer!

Thanks

Mel & Paul

This post was cross-posted from the Pioneers of Digital Blog: Avinash Kaushik from Google “A Magnificent Opportunity”

As we promised last week, from now until the book’s launch, we’ll be giving you a more detailed sneak peek into the Pioneers of Digital we chose to profile and why their contributions to digital have been so important.

Today we kick off with Avinash Kaushik, Google’s Digital Marketing Evangelist and author of hugely successful books on web analytics and an incredibly helpful blog.

One of the best presenters in the business, Avinash has inspired thousands of marketers around the world to grasp the “magnificent opportunity” we all have to succeed in our business goals through digital.

In the chapter about him we reveal his colourful career journey from a tiny town in India, via the Middle East to Mountain View and his current role at Google, documenting more than a few hair-raising & “ah-ha” moments along the way!

We thank Avinash and Google for letting us tell his story. You’ll enjoy reading it we promise!

To order the book visit this page Buy Pioneers of Digital Book and check back soon for insight into our next Pioneer!

Stay tuned….

Mel & Paul

People know I’m looking for a job right now, so sent me this. Might just give them a whirl.

The language is a bit fruity if you’re shy, but I think this will have willing potential employees lining up in droves.

Great bit of PR for the company too!

This was cross-posted from the Pioneers of Digital Blog.

Click to see the updated site!

With a little over two months before the book launches in the UK and three before US readers can get their hands on it, we’ve been busy working with the fabulous team at Bronco to update the Pioneers of Digital website and start answering the question we’ve been getting everywhere we go: Who exactly are these Pioneers?

If you click through to the homepage, we’ve added a gallery where you can get a sneak peak as to who we’ve picked to tell their inspiring stories.

Between now and the 3rd of October when the physical book is released, we’ll be showcasing each Pioneer one-by-one on our blog, giving you a bit more insight into their background and including an exclusive fact or word of wisdom we gleaned from our interviews with them.

In order to make the launch as successful as possible, it’d really help if you could pre-order the book and encourage your friends to do the same. It will be coming out on the Kindle, but we understand that option won’t go live until early September.

So please click on the button above to get your copy from your favourite retailer, please share this post either by email or by using the social media buttons, and know that we’re very, very grateful for your support.

We can source discounted copies of the book for bulk buys from Kogan Page, so please Contact Us if that’s something you’d like to do!

Check back soon for the first deep-dive in our series about the Pioneers and have a great week.

Thanks very much!

Mel & Paul

P.S. Please share this using the buttons below!

Maggie’s Last Visit to Daddy’s Office

Wow!

7 years (2555 days) to the day after I walked into Microsoft in London to help launch adCenter back in 2005, I was told this morning that my role has been “eliminated” in a round of lay offs.

I’ve been told by HR that it’s fine to talk about my new job search on social networks and my blog as the termination has nothing to do with my performance in the job. So as a true social media aficionado, I’m letting you all know that while I’m sad it’s come to this after creating millions of engagements online, writing thousands of blog posts, interviewing hundreds of industry luminaries and speaking at many, many conferences around the world, I have nothing but fantastic memories of working at Microsoft Advertising – 50 of which I’ll write about and publish here in the next couple of weeks.

I’d like to thank all the fabulous colleagues, partners and friends in the industry I’ve met and worked with over the years. It’s been a blast and I can’t wait to see what turns up for me (and you all) next.

Obviously I’m now on the hunt for new roles and projects.

My book www.PioneersOfDigital.com will keep me busy – but any long term employment leads and suggestions are welcome via my contact form or through Facebook!

Lastly, thanks to my wife Ashley for her amazing support throughout the years. Her positiveness, drive and enthusiasm for all the work I’ve created over the years has been an inspiration and really kept me going.

And more recently, so has my beautiful daughter Maggie.

That’s it for now! The pub beckons…..

Here’s the the next 7 years!

Just had the best Cannes Lions ever down here in the south of France!

Check on the Cannes Lions highlights video to see what we got up to!

Tomorrow I leave for the South of France and the Cannes Lions International Festival of Creativity.

It’s a tough job, but someone’s got to do it! It’ll be my fourth year and we have some fabulous interviews set up with the great and the good of the advertising industry.

You can follow all our news here: Cannes Lions 2012 and make sure you follow me on Twitter for all the latest from La Croisette!

I’ll be sad to leave Ashley and Maggie but the week will go so fast, they’ll be meeting me at Toulouse airport for our summer holiday in no time!

Au Revoir!

Pretty cool footage from my brother-in-law who was back stage at sasquatch at The Gorge last Monday. This is what it’s like from a rock star’s perspective as Tenacious D take the stage in front of 20,000 people!

Long live The D!