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“Many people I talk to can’t answer the question – what is the purpose of your website?” – Rufus Evison

“It’s not just what people do on your site but how they feel.” – Jim Sterne

“6% of data from the last ad is being used to calculate ROI. 94% is being thrown away!” – Esco Strong on Engagement Mapping

“When people start buying nappies they also start buying beer. Plus people who have condoms in their basket often pick up a cucumber too!” – Rufus Evison on the more bizzare joys of Tesco ClubCard data 🙂

“As we go through life we try and figure out what people are communicating. We test we look at their body language, we look at their facial expressions, but then there is the problem of distance, we have to figure out other ways to communicate over long distances. And as the communication that we want to transfer becomes more sophisticated, we come up with more sophisticated and more elegant ways of transmitting that information.

We are getting good at sending signals. And when the technology comes around to help us send signals, it gets more sophisticated and more complicated. And we discover that we’re pretty good at receiving signals so we reach out to whatever kinds of signals are out there, whatever kind of signals we can find going by, to determine is there meaning there?

We take whatever data we can get and try and turn it into something that’s understandable, something that is logical, we take raw data and turn it into something that might be meaningful and hopefully is useful……………hopefully!

The number of signals that we are receiving are growing, the way that we are receiving them and interpreting them is improving. The potential for what we can do when we receive signals from people on our websites is enormous because we have a very sophisticated tool for receiving signals. We’ve got lots of different kinds of ways to receive those signals. We can array that data to be even more meaningful. We have the capacity to really, really listen to what’s happening in the market place.

We have the opportunity to move from simply reporting on what’s happening, to comparing us to others, to analysing what people are doing to dynamically returning signal with signal and try to match up with 1-1 marketing and peering into the hearts and mind of the market place.”

Pure nectar……

Gotta love Google’s Universal Search!

The picture of a very happy and excited Steve Ballmer is from an article on Friday on DailyTech.com.

How appropriate Google should see the relevance of the photo to the news story this morning on Bloomberg that Yahoo’s stock has tumbled after Microsoft walked away… 🙂

I’ve arrived in California for the eMetrics Summit and am really quite excited!

Being in charge of the adCenter Analytics Blog has meant I’ve had to get up to speed on the whole analytics industry……….and quickly!

It’s one thing going to web analytics sessions at a search conference and listening to Matt Bailey or Avinash do their very good & well established thing, but it’s a totally different bucket of page views to be thrust into THREE DAYS of numbers, goal, actions, funnels and treemaps!

How will I cope? Well at SES London I was a little nervous about attending a dinner Ian Thomas had organised for the Orion Panel – Jim Sterne, Bryan Eisenberg, Brian Clifton etc…. Ian had even said it might be a little dry & nerdy but it wasn’t at all.

I’m happiest when my brain is hurting! The wit, charm, intelligence and mental agility was immense and  the generous repartee made for a fine evening…

Life’s about looking forward, moving forward and learning how to get there.

If you own a website, you could do worse than find yourself in amongst these guys…….you’ll definitely come away with some things to think about!

“Despite our best efforts, including raising our bid by roughly $5 billion, Yahoo! has not moved toward accepting our offer. After careful consideration, we believe the economics demanded by Yahoo! do not make sense for us, and it is in the best interests of Microsoft stockholders, employees and other stakeholders to withdraw our proposal,” said Steve B.

Read the press release and Steve ballmer’s letter to Jerry Yang here!

Update Nov 2008: Click here for Part 2 of my Heathrow Terminal 5 Review

Flew out of T5 today on a flight to San Francisco. Here are my thoughts on my experience…

• They changed the terminal from 4 to 5 a few days before my flight. Didn’t trust them too much to double-checked online at BA.com just before the cab turned up take me there.
• The fare to T4 from my flat in Richmond is usually £22 – to T5 it was £27 as it’s further away so that’s an extra tenner already!
• I have a BA Executive Club Gold Card which means I can check in at First Class which is always a bonus as no queues. At T4 the 1st Class check in is way in the right hand corner. You then have to double-back halfway along the concourse to go through security. They’ve done exactly the same thing at T5 – I had to walk the length of 10 football pitches to get there only to have to walk 5 pitches back to get through security.
• At check-in the 12 year old boy (looked it) who greeted me was fiddling with a mobile phone he and it seems all the staff have been given because the place is so god damn big. Receiving or sending texts while you’re checking in passengers isn’t very pro now is it?
• I couldn’t tell how quick security would be if all flights were leaving from the terminal as I went through by myself. They’ve at least got the trays coming back automatically instead of having some duffer picking them up and carrying them around and about.
• There are loads of shops selling the usual stuff. Not sure how Prada will do? Is BA really that high class that people will be flocking to Smythsons etc. The rent must be huge!!!
• There are loads of restaurants too – Gordon, Wagamma and Itsu is all I saw as I rushed into the 1st class lounge (ahem!)
• The lounge was pretty empty – the lady on the door just scanned my boarding pass. She didn’t have to do any of the typing which has always amazed me.
• Hot food and pukka wines were on offer plus those nasty coffee machines. Why do they insist on the Scottish shortbread biscuit varieties? For the Americans?
• The toilets were individual which was a nice touch.
• Off to Gate B34 – you have to get a lift down a couple of floors and then get a train. The doors took too long to open and the train went far too quickly as a voiceover warned us all to “hold on tightly” – not arf!Not looking forward to hearing about the first elderly casualty of that mode of transport…
• Passed the customer service desks which were empty – see above!
• Straight onto the plane through fast track 🙂 Lovely!

Now I might look like I’m jumping on the negative “let’s all bash BA for cocking up” but I’m all for things British and especially fair play, however since they introduced the touch screen video-on-demand service a little over a year ago, I have complained nearly 10 times that mine either hasn’t worked or I have had partial service during a flight.

The last time was on a flight to and from Seattle so when I complained they rung me back and admitted they had had huge problems with the system and gave me 25,000 free airmiles.

We take off today and I spark up my TV…

Guess what?

It doesn’t work! – It’s flashing at me, changing channels at will, and then to cream it off, the volume starts going up and up and up in my noise-cancelling headphones until I’m temporarily deafened and have to throw them off because I can’t turn it down.

The cabin services director comes by and spends about 40 minutes re-setting and even wiping the screen to see if it’ll work. Nothing does!

He gives me a “Sorry your entertainment system isn’t working” form promising me 10k airmiles or £50 off their already overpriced “duty free”!

No thanks mate – I will be having words again with your customer service team again, and again, and again.

Not sure if BA knows that Northwest Airlines are opening up a direct route between London & Seattle. There’s every chance they’ll undercut BA and Microsoft will use them for the thousands of flights we make between the smoke and the mothership every year!

I’ve never understood why it costs £3.5k for a return business class ticket on BA from London to Seattle but only £2k the other way around.

I’m sick of rip-off-British-Airways!!!

Do you think they track their online reputation? Hope so…..

My Dad rang me at work yesterday:

“Are you free to talk?”

“Yes sure!”

“Do you know anything about DVD players?”

“A little…”

“Well everytime I put a DVD in my silver machine it plays the first tune and then repeats it and I have to push the little arrow to get to the next tune.”

“Do you mean DVD or CD Dad?”

[Pause]

“CD……yes CD not DVD”

“You’ve set it to repeat somehow.”

“It says “repeat” on the little screen.”

“Press a few buttons till the “repeat” goes away…”

“Right! It’s gone away now….thank you….BYE!”

[Clunk…….dialling tone……..]

The Microsoft Live Search team have teamed up with George Lucas to skin our search engine with an experience of the new Indian Jones and the Kingdom of the Crystal Skull starring Harrison Ford.

Indy Search gives you the chance to win prizes while you look for stuff on the web.

Check out www.indysearch.co.uk and get winning!!!!

I recorded a webcast at Haymarket’s offices in Hammersmith last week:

Topics include:

• Universal/blended search – present situation and potential
• Social search – is it a serious alternative to Google?
• Social media – is this/should this be driving traffic and is anyone making significant money?

Featuring a range of industry folk including me,  Flemming Madsen from Onalytica, BSkyB’s Scott Gallacher and Neil McCarthy of Latitude.

The webcast will be available from Wednesday, April 30 at 12pm BST.

Register Here to Watch!

 [youtube:http://www.youtube.com/watch?v=_hnOCUkbix0]