Blog

Review: Pallagino B&B Flic En Flac Mauritius

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Sunset at the Beach – which is not 50 yards from the Pallagino

Reposting our Tripadvisor review of Rajen and Sandy Daswani’s B&B FeastOfMauritius.com as we believe it’s a bit of a health hazard. Our fellow guests felt the same and more recently someone has posted about the filthy rooms and sick children.

It’s a real shame when businesses try and game the internet with false promises, attracting people from miles away only to deliver far below expectations when they’ve taken all your money.

Leaving England – 20 Things I’ll Miss

Lords Crciket Ground

Just 2 more working days in the office, followed by 2 days packing up the flat and a whirlwind visit to NYC, and then I’m off to start a new life in Seattle.

People have asked what I’m looking forward to about Seattle, but in this post I’ll say what I’m going to miss about Blighty:

1) English Cricket – there’s nothing like a beery day out at Lords (see above) and The Oval.

2) Real Ale – I know Seattle has some great micro-breweries but there’s few beers better than Sharp’s from Cornwall or Harvey’s from Sussex.

3) Richmond Park – so many memories of sunny (and snowy) walks among the deer and training for the London Marathon.

4) BBC Breakfast – just the best news and current affairs program to get you slowly eased into the day. Not sure I’m ready for CNN on a regular AM basis!

5) English Country Pubs – we had such a great weekend recently saying goodbye to family and friends in Sussex. Who’d not want to spend every night in The Brewer’s Arms?

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6) Seaford Head – breath-taking views in the south of England of Beachy Head and the Seven Sisters. If we’re there, it usually means we’re recovering from an evening with my brother Paul and his delightful family, or we’re about to hit his cheap red wine!

7) Fish and Chips – in paper of course!

8) Tony Swaitland – local butcher in East Sheen who always, always asks you how you’re going to cook his meat. His free range, organic turkey at Thanksgiving 2009, converted Ashley’s entire family.

9) London Cabbies – seriously not sure how I’ll cope in Seattle without being able to flag down, after a big night out, a black cab who’ll take me anywhere and know exactly where anywhere is!

10) Cornish Pasties

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11) The West Country – Devon, Cornwall and Somerset – where my family live and have lived. I’ll never forget Ashley’s reaction to moorland, like Haytor above where we got engaged, which is beautiful geography that simply doesn’t exist in the US.

12) Rugby – a bit like American Football but for fearless, real men! [runs for cover….]

13) British Drama – we were gripped by Waking The Dead last night, plus all the costume stuff like Downton Abbey.

14) British Comedy – need I say more? MORE! Hahahahah…….ha…….

15) Trains – I won’t miss the London Underground, but I do love the train. Always so easy to hop aboard, snooze, read the paper, sip a can of lager and arrive the other end in tact, rested and raring to go!

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16) Europe – being able to hop on a plane for £50 and in 90 minutes be in Nice (above) or Tuscany or Vienna or Paris or Dublin or Munich or or or or or…..

17) Proper chocolate – nothing beats Cadbury’s or some of the stuff out of Bruges or Switzerland. Kraft better not screw it up!

18) Sarcasm and irony – wondering if I’ll have to temper my gravity towards wit and candour to get a point across. Hope not!

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19) The great British fry up – this morning Ashley said she was looking forward to American breakfasts again! And what is wrong with the above exactly???

20) All my fabulous friends and family that can’t wait to see the back of me, [wipes a tear from keyboard], all my colleagues in the London office and the incredible breadth and depth of talent that is the digital advertising industry in the UK.

I’ll miss more, as my cricket batting average last summer demonstrates particularly well, but later this week I’ll joy down what I’m looking forward to about the Rainy City!

4As Transformation 2011 Blog Coverage #Transform2011

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My boss and close colleague, Jenny and Kaila, have been Tweeting it up in Austin Texas at the 4 A’s and have captured an incredible amount of coverage from the conference.

Take your pick from this extensive list of advertising insight and delight:

ANA President and CEO, Bob Liodice, on FTC’s Do Not Track Proposal

The War for the Living Room is On at Transformation 2011

Social Media Fanatics Share Social Marketing Tips at Transformation 2011

Boomers Game as Much as Teens – Jeffery Cole on Boomer Insights at Transformation 2011

Transformation 2011: Fareed Zakaria, TIME Editor and CNN Host, on Globalization

Transformation 2011: Brand Building with Killer Content

Interview: Keith Lorizio on Agency Relationships at Transformation 2011

They even found the time to throw some photos up on Flickr: Transformation 2011

Looking forward to being on the ground at this fab event next year!

How to Win at Cannes Lions 2011 by JWT’s Fernando Vega Olmos

Love these simple tips on how to win a Cannes Lion from Fernando Vega Olmos, JWT’s Worldwide Creative Council Chairman.

1) Have an idea! Can you communicate it in a Tweet? 140 characters seems to be the new elevator pitch. Show it to your creative colleagues. Do they get jealous?

2) Get the message across well in the first 30 seconds. Grab attention and then let it breathe and be enjoyed.

3) Explain the cultural context. Not all judges will be from your neck of the woods.

Keep it simple and entertaining…..oh and say a prayer!

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Looking forward to covering the festival again this year.

Will you be there?

Can’t view the video? Click here!

Sports Illustrated Swimsuit Edition Dips with Microsoft Tag

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Our friends over at Microsoft Tag have helped Sports Illustrated take the plunge into mobile marketing-land with their revealing Swimsuit Edition.

When readers scan the tag they can:

· Vote for their favourite of the eight models competing for the chance to be a SI Swimsuit rookie in the 2012 issue. They can view photos and video of each model.

· Watch behind-the-scenes video of all 17 models in the 2011 issue.

· Share videos via Facebook, Twitter or e-mail.

· See their favourite 2011 models in “Model vs. Model,” featuring swimsuit models matched with a Nissan car.

· Download Sports Illustrated’s new Swimsuit Mobile App.

Great stuff from a team who’ve been covering a lot of ground recently like the new USA Today execution and 3M.

To time-pressed to read?

Spend 90 seconds watching the below video to see what Tag has to offer.

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