Please Be Kind To The Plants
Spotted on my walk to work, the sign says:
“Garden in Progress – Please Be Kind To the Plants”
These guys have obviously had the problems I suggested might arise for these street vegetable growers….
Spotted on my walk to work, the sign says:
“Garden in Progress – Please Be Kind To the Plants”
These guys have obviously had the problems I suggested might arise for these street vegetable growers….
I was a terrible tease on Twitter and Facebook yesterday but can now share that I am writing a book!
Through an incredible set of events and connections – which include a paradise island, a Mayfair dinner, my first ever interview and a pint of Tribute in SW London – I’m co-authoring a book on digital advertising, marketing, search and social media with Professor Paul Springer of Ads to Icons fame.
Published through Kogan Page in the UK, US and Asia, it’ll be a collection of stories about people in the digital industry that have done ground-breaking things to help shape it and propel it forward.
There are some very good books out there about products and services, and there are some very good books on theory and best practice. Our writing will engage with, and expose the thinking and the stories behind those people who helped conceptualize those products and services, and who were the first minds to start mapping out the theories and online institutions that make digital what it is today.
That was the news. 
I’m incredibly privileged to be working with Paul and Kogan Page and we’ll have updates on the name and when and where you can pick up a copy of the book very soon…..
P.S. Follow Pioneers of Digital on Twitter.
Maggie is one week old today and it’s been a fun-filled few days for our little girl since she was born….
Not only did my beautiful wife do the “sister-toast” at her sister Colleen’s amazing wedding yesterday – which included a flash-mob dance routine which she carried out in pre-labour – but today she blessed the Carson/Seffernick family with a beautiful baby girl without so much as an ibuprofen!
An absolute trooper, Ashley spent nearly 20 hours persuading Maggie to make an appearance with the fantastic help of her sisters, Colleen and Aubrey, mother Nancy and the super-talented Chrissy Karlstrom.
Maggie is a healthy 9lb, 21.5 inch beauty with long limbs and big, crinkly feet.
She’s taken her first bath, listened to her first song – “Play Me “ by Neil Diamond – which Ashley and I sang to her every day for the last 3 months – and now, thankfully, she’s having a kip and so is my incredible wife.
People warned me that this would be the most awesome experience of my life…….
……..and they were right!
I used to think I was lucky sharing my life with one gorgeous lady, but now there’s another and we’re a family.
Today, August 21st at 3.35pm PST, I became the luckiest guy I know.
Please join me in welcoming Margaret Jane to the world!
We spent the evening celebrating our 2nd wedding anniversary at the tres bon bistro – Luc on Madison….
Ever wondered whether this is the year of mobile? Listen to Jon Haber from OMD’s Ignition Factory, and tell me this form of connecting with consumers “on the go” hasn’t got a whole lot more exciting over the last 18 months!
Salivating yet?
So this is the longest post I’ve ever written! 
Above is a snazzy infographic our US team designed to demonstrate how “social” the MSN audience is.
In advertising world dominated by the buzz around social media, and budgets drifting that way from “traditional” digital channels, it’s important to show that stalwarts like MSN still have the necessary clout to start and prolong word-of-mouth discussion about consumer products and services.
Read the blog post here where you can get our social media/word-of-mouth research paper.
Today’s weather was much better than Friday’s when I shot that Blue Angels Video, so I took my Panasonic Lumix G2 out of the baby bag, and started snapping.
Who needs to go down to Lake Washington for Seafair, when you can watch the Blue Angels from the comfort of your own home?
Filmed from our deck, they flew so low they set off car alarms on our street. Check out the very cool final frame fly past!
Some pretty nifty social media/word-of-mouth research from our US team showing how MSN is an excellent platform for social advertising.
Citing three main reasons around drivers, quality and receptivity, it shows MSN is still as important as ever in the marketing mix for brands to harness its breadth and engagement.
Handy infographic below too!
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