This is the Windows 95 TV Ad that ran all those years ago – quite different from last week’s I’m A PC Ads
It’s a lot more “in-yer-face-does-exactly-what-it-says-on-the-tin” type stuff but you can’t beat a bit of Jagger to get the blood pumping and the imagination racing.
That was 10 years ago though, and I reckon we’ve moved on and are more sophisticated in our message expectations.
There’s more device choice in the market place and more of a variety in HOW we communicate and connect.
Some commenters in the blogosphere have said they like it that the new commercials are not aggressive and finger-pointing in nature.
Others like the fact that they don’t exude an elitist attitude.
Personally I like them because they show real people, in real environments, doing real things.
How refreshing!?
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