Internet Advertising Is An Over-Rated Fad

Well that’s what Dan Sabbagh, the Media Analyst for the Times Business Section said yesterday!

In his article, largely about digital TV advertising he claims “it should be remembered that Internet advertising is, like all fads, over- rated!”

In more than eight years I’ve never heard it called a fad and certainly not over-rated.

In fact, those that try it for the first time can’t believe they’ve been wasting so much cash on traditional forms of media.

Going on to criticise Google is just silly and negative.

According to the IAB, Internet Advertising was responsible for 15% of the £18.4 billion advertising spend in the UK last year – 38% up on 2006. Of that 57% was on search ads – well over £1 billion!

You can’t ignore growth like that Dan!

A bit difficult to grasp if not properly informed maybe, but it’s no fad and if anything, far too under-rated!