New figures from the IAB show yet again that the online advertising model is no flash in the pan….
Banners, skyscrapers and rich media saw a staggering 45% growth last year, showing agencies and advertisers are obviously seeing the benefit from a branding and, in some cases, a direct response effect.
The old stalwart “paid search” is apparently “maturing” but still growing, keeping its number-one-slot at 58% share or £1.6B – a colossal 39% growth.
Apologies for all the hyperbole, but as my US colleagues would say I’m super-invigorated by this news.
I don’t see mobile figures in the report, but that’s going to be big this year given the uptake of the iPhone, and the announcement last week that Microsoft will be updating its mobile browser so users can view fullscreen web pages and multi-media more easily.
The future’s bright……but is it mobile?
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