Revealing Research About UK Small Businesses

Top line takeaways from the report on UK SMBs in the online space:

SMBs are saving Search Marketing for a “rainy day”:

 – 34% are planning to use it “in the future”
 – 20% have never “got round to it”

Many are resistant to trying out Search Marketing:

 – 92% of SMBs have not even tried to set up a campaign, even though 78% are aware of the online tools available to them

Of those who have investigated it:

 – 44% thought it was too time consuming
 – 33% though it was too complicated
 – 56% though it was too expensive

Nigel, Trade Marketing Manager for adCenter in the London says:

“UK SMBs are missing a trick by not investing in search marketing campaigns.  The misconceptions that exist in the industry, search marketing is holding back potential SMB revenue.  This is surprising, considering the majority of people questioned use search engines and yet they are not investing in search marketing to grow their own business. 

In today’s world, just having a website is not enough – you have to drive traffic to your site to ensure you are front of mind with your potential customers.  Search marketing is one of the most cost effective ways to achieve this.”

What an opportunity?!*£$

Check out the full report here: Search Marketing for Small Businesses

Check out the adCenter Blog for more on this SMB Research