Swinton Insurance Customer Service – Gotta Love ‘Em

When you’ve just taken out insurance with a new provider, it’s bad enough to get an email with a subject line saying:

“Customer reminder: You (sic) home insurance is due for renewal in 15 days”

But when you get another one a few minutes later saying –

“Customer reminder: You (sic) home insurance is due for renewal in 5 days”

– alarm bells should definitely start ringing!

This happened to me this week but Swinton were swift to rectify the problem with yet another email with a subject line:

“We’re sorry…”

The emails content was perfect:

“We are very sorry but we have made a mistake in sending you an email informing
you that your home insurance is due for renewal.  This email has been sent to
you accidentally by an over enthusiastic member of our team.  Please ignore this
and we are sorry for any misunderstanding this has caused.

If you do have Home Insurance with Swinton, please refer to your policy
documentation or local branch for details of your exact renewal date and ignore
the email that has been sent in error.

Yours sincerely,

The Swinton Team”

Nice customer service Swinton!

Just goes to demonstrate the effectiveness of putting your hands up, admitting your wrong with a bit of humour, and setting your customers expectations that they have nothing to action or worry about! 🙂